Web site design is the image portion of your site. How it looks, how the user interface works, navigation structure, etc. Designing a gorgeous site that makes it easy for site visitors to research your product or service and convince them to execute your call to action is necessary for success. First though you need to show up on the first page of Google results! (for an explanation of how to make that happen see Search Engine Optimization).
Mom told you years ago to make a good first impression? Six seconds is all you have in todays hectic pace, to convince a site visitor to stay and explore your site. You need to instantly convince them that A. Your site has the information they need, B. You'll make it easy for them, and C. Make the next steps easy whether that is making a purchase or simply contacting you for an appointment. When A, B & C don't happen, site visitors hit their back button and find another site that does! WOW! Talk about pressure!
Web site design also means making sure getting around on the site is easy. Ever been on a site and got lost? Couldn't find your way? That won't happen with the sites we build. Simple text-based navigation is easiest for your prospects to follow and your search engine ranking will improve too. Want to see our award winning Web sites, visit our portfolio page. Want to see how our Web site design provides a great return on your investment, follow this link Web site design case studies.
#1 - Attract new clients
A Web site that ranks on the 1st page of Google will be visible to prospects searching for your service or product. These prospective clients would have been unlikely to have found you any other way.
#2 - Show your prospects why you have the answers to their questions and needs
With in-depth product information, FAQ's, and the latest product demonstration videos you'll increase prospects comfort level with you. Testimonials from other happy customers and positive product reviews will convince them to do business with you.
#3 - Non-stop customer service
Customers have questions night and day. Are you answering their questions 24/7? Your Web site can answer those product and service questions with knowledge base articles or a FAQ's section. This means customers get the answers to their questions at their convenience, even when your not open. This can be a positive sales benefit for you. Live chat can provide instant answers to your prospects and allows you to maximize your customer service department by handling many customers at once, without the expense of more phone lines or staff.
#4 - Sell On-line
Customers can read all about your product, check reviews from previous buyers, make sure the product is in stock, input their zip code to determine shipping costs, order the item and use on-line tools to track the shipment all from your Web site. This allows your employees to spend their time building your bottom line not answering the phone. Your Web site can be your best sales person. All day long every day of the year. And it won't take a sick day or ask for vacation time!
#5 - Reach out to your customers
With the contact information and e-mail address your prospects and customers have provided you, market to them cost effectively with an E-newsletter or "drip campaign" system (providing them little drips of information on an ongoing basis) These e-mail marketing systems keep you in touch and providing useful information including upcoming sales, new products, social media invites, and more.
Putting any one of these to work for you will increase sales. Do them all and watch your sales explode (pun intended)!
Let the Web site designers in Prescott of BANG! Web Site Design help you grow your business!
Are you ready for measurable results... guaranteed? Contact Us via e-mail, Request A Quote, call us at 928-493-3480 or 1-800-801-9576.
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BANG! Web site design serves clients across the nation from four locations and provides Web site design services to companies large and small.